Fear my righteous wrath.
Marc sent me and Brian an article that was published Sunday, January 28, 2007 in the SF Chronicle) titled: “Will the term organic still mean anything when it’s adopted whole hog by behemoths such as Wal-Mart?” by Jake Whitney. I don’t know who Mr. Whitney is, but I’m sick of being lectured about the sanctity of organic food by people who exhibit little understanding about what organic means, or who don’t care about what organic means because it gets in the way of taking a jab at “The Man.” Writers like Mr. Whitney do more to confuse and upset organic consumers than Wal-Mart, in my humble opinion.
Yes, I’m a big fan of Michael Pollan, and I think that he has done a lot to call attention to how ALL of our food (not just organic) is made and why we should pay attention to this. Unfortunately not everyone is as smart as Mr. Pollan (although I have a few quibbles with his latest book, The Omnivore’s Dilemma), and most writers don’t do the amount of research Pollan does. In an attempt to make similar points that Pollan makes, other writers mostly skip that bothersome research phase and jump right up on the soap box to shout out their points: The Man is BAD! Corporations are EVIL! Save poor little Organic from being kidnapped in the middle of the night and tortured! They are helped up onto that soap box by organizations (who are always ready to supply a supporting quote) who happen to raise money (ahem! solicit donations) from people who are scared by this kind of talk.
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