The 52nd San Francisco International Film Festival
23 April to 7 May
films of 23 to 26 April


A really busy 15 days… besides the Festival, The American Institute of Architects National Convention was in San Francisco – I volunteered there three days – and we had tickets to a Giants game. I volunteered for two days of the Festival, but didn’t have time to cash in my freebie tickets. We took a different approach this year. Carol and I picked films and bought tickets using CineVouchers. We covered every day of the Festival except opening night which included a party and cost $60.
We saw more films than ever – 20 for me, 16 for Carol, including 14 together. Eric was in town for a week in the middle and joined us for 4 films. All in all, together we saw 22 different films. Good times, and we never really felt burned out. Carol bagged two films, but I sold her tickets to the Rush Line for a profit.
Reviews and ratings – I copied the film descriptions from the online Film Guide or the Daily Scoop – shown below in block quotes – and appended “my take.” Stills are from the Film Guide, pictures from my camera. I rated the films * to ***** mainly for my own reference. Films that have distribution are noted. Enjoy.
ART & COPY
USA 4/24
CREDITS
Director – Doug Pray
Editor – Philip Owens
Distributed by Sony Classic

At their best great ad campaigns are magic, transcending grubby mercantilism to open new ways of thinking, seeing, being. Doug Pray (Scratch, Surfwise, Hype!) showcases the creative minds behind the most brilliant and influential campaigns of our time.
my take ***** – The film traces the history of creative advertising starting with first creative ad “THINK SMALL” by the Boston agency Doyle Dane Bernbach. They had the crazy idea to have the Artists and copywriters work together. Previously, copywriters wrote the ad copy and sent it to the art department for illustration.
Focusing on the One Club Hall of Fame, Doug Pray interviewed the principals of many of the winning agencies, a pantheon of creativity:
George Lois – Tommy Hilfiger,
Hal Riney – California Coolers. Hal would create a product called Bartles & Jaymes – “It’s Morning in America”
Goodby and Silverstein – Got Milk
Mary Wells – Alka-Seltzer’s “I can’t believe I ate the whole thing.”
Chiat Day – Apple Computer
Wieden and Kennedy – Nike, Just Do It
I was always awed by the great advertising represented by these men and women… there is so much bad out there.
(Untitled)
USA 4/25
CREDITS
Director – Jonathan Parker
Producer – Catherine di Napoli, Jonathan Parker, Andreas Olavarria
Music – David Lang
Cast – Adam Goldberg, Marley Shelton, Eion Bailey, Vinnie Jones, Lucy Punch
Distributed by Samuel Goldwin Films

Art for Comedy’s Sake_The stars of Jonathan Parker’s contemporary art satire (Untitled) continued to deliver laughs during their onstage appearance after the screening Friday night. Adam Goldberg, Marley Shelton and Eion Bailey swapped barbs with Parker and answered questions from the audience.
Parker described being intrigued by the idea of artists that take “a very serious approach to things that seem silly on the surface,” a subtle contradiction which actor Eion Bailey said drew him to the script.
“The screening of the contemporary art satire also welcomed various Bay Area crew members, including “local master of sound design” Richard Beggs, who captured the most, ahem, stimulating, leather squeaks and fabric rustles for the movie. The audience even witnessed a third row cameo from the film’s taxidermy artist—a rarely used credit, to be sure—who was responsible for the stuffed animal monstrosities featured in the film. Asked whether the faux artworks created for the picture were meant to parody any real artists—say, British artist Damien Hirst—Parker said that any affinity with actual art stars is purely coincidental. “Vinnie Jones being cast and speaking with a British accent was coincidental, and the fact that it was taxidermy was coincidental. We had our own taxidermist.” In any case, Parker made it clear that he wasn’t out to ridicule anyone in particular or indict bad art. “I’m a big contemporary art fan,” he said. “You don’t make a movie about it for three years without being a fan.”
The film’s title? Parker let the formaldehyde cat out of the bag on that one: The picture will be released in September as No You Shut Up. —RP
my take **** – There were a lot of witty, funny, send-up scenes. I loved the woman gallery owner and her collection of spectacles, hated the edgy atonal music group. All in all, good, spoofing fun. Continue reading “SFIFF52 Part I” →